Top 15 E-commerce Checkout Page Optimization Tips
- Simplify payment process
- Offer guest checkout
- Use saved payment methods
- Offer adequate payment methods. Examples of popular payment Options with logos
- Provide real-time shipping rate estimates
- Implement autofill for personal information
- Streamline order review page
- Use predictive/smart search & don’t ask for unnecessary information
- Offer order tracking
- Provide a clear return policy
- Show order summary on every page
- Optimize for mobile-friendly first
- Use a clean design and remove distractions such as Ads, attractive images Anchor links etc
- Remove surprise costs and fees
- Feature security seals and badges